Manny Pacquiao added another feather to his hat by becoming the first celebrity to launch his cryptocurrency- PAC Coin. Pacquiao launched this digital token in a rock star style by serenading a crowd of 2000 with his love songs for free in Manila. The PAC coin is listed on Singapore’s Global Crypto Offering Exchange (GCOX). These coins can be used by the fans of Pacquiao to buy his merchandise and also interact with him on various social media platforms.
Some of the celebrity investors of the first ‘celebrity cryptocurrency’ are former footballer Michael Owen and a key member of the ruling family of Abu Dhabi, Sheikh bin Zayed al-Nahyan. Danish tennis star Caroline Wozniacki and US singer Jason Durelo are also in the queue to launch their cryptocurrency. Jeffrey Lin, founder and CEO of GCOX, told Reuters that “We are not here to raise a lot of money but to build an ecosystem.” According to him, GCOX is not being driven by the potential profit earned by these endeavors, but, it could lead to a wider reach of these digital coins among the mass.
The 40-year old Emmanuel Dapidran Pacquiao, alias Manny Pacquiao rose to fame as a boxing champion. Currently, a senator in the Philippines, he has also dabbled with acting, singing, professional basketball and has also worked in the defense sector. He has many love songs to his credit. He is the first boxer to have won world titles in eight different weight categories. This year in July, he became the World Boxing Association welterweight champion, after defeating Keith Thurman. With the launch of his own PAC crypto-coin he became the first celebrity to have own cryptocurrency listed on Singapore’s Global Crypto Offering Exchange. As Richard Parris, co-founder of Saito, a company creating a blockchain, puts it that PAC coin was “an interesting idea: essentially creating a digital collectible that can be exchanged for physical ones.” With this Manny Pacquiao has made a move to increase his connect with his fans and has also ensured that they could reach out to him and his personal branded products effortlessly.